Software · attribution
ZonTracker
$577kStripe-verified revenue
Connected ad activity with downstream ecommerce sales.
View verified record ↗ Yev Marusenko · systems thinker · builder
Finding the signal inside fast-moving systems.
From research and attribution to consumer apps and AI companies.
Do you also have a nonlinear career?
I plotted mine to connect the dots. Tap any point.
Selected work.
Media · attention
YouTube
1M+subscribers across channels
Learned recommendation systems through millions of behavioral signals.
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Consumer AI · growth
Sizzle AI
1M+app downloads
Led growth, appeared on Superwall, then the company was acquired by Campus.
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Brand · authenticity
Simon Sinek
WHYbefore growth mechanics
Worked with Simon Sinek. The public record lives on LinkedIn.
Verify on LinkedIn ↗The commercial work came later.
Before growth systems, I studied living ones.
Research throughline
From ecosystems to intelligence.
In 2016, I joined early consciousness work with Kathleen Noble through UW Bothell CERC.
Now AI makes the old question practical: how can a system learn while preserving what matters?
Ph.D.Cross-disciplinary systems research
9Scientific publications
Top 3%One publication’s tracked scientific impact
2016UW Bothell consciousness work
Living systemsMicrobial, molecular, ecological, and social signals.
Human systemsConsciousness, motivation, attention, and authenticity.
Market systemsAttribution, products, experimentation, and growth inflections.
Machine systemsAI-native workflows, feedback loops, and new data advantages.
The valuable signal usually exists. It is simply disconnected from the system that could learn from it.
The thread connecting research, growth, products, and AI.